visual identity
The challenge of the project was to create a visual identity for a lawyer and reflect the idea of elegance and sophistication at the same time. The cheetah mark was developed because it symbolizes speed, strength and courage. All these characteristics play a key role in such area as a jurisprudence. A typeface for the logo was created by hand and also the monogram was developed. The smooth stroke that uniting and connecting the first two letters V&B emphasises lightness and gracefulness.
